Privacy Policy

Your privacy matters to us. Learn how we collect, use, and protect your information.

Introduction

Last updated: January 2025 Welcome to Brainy Cheeks Ltd's privacy statement. As a technology innovation partner focused on strategic equity partnerships, we understand the importance of protecting your information. This policy explains how we handle your personal data when you: • Visit our website • Apply for partnership opportunities • Engage with our services • Communicate with our team For UK GDPR purposes, Brainy Cheeks Ltd (referred to as "Brainy Cheeks", "we", "us", "our") is the "controller" of the personal data you provide to us.

Contact Information

Full name of legal entity: Brainy Cheeks Ltd Data Protection Officer (DPO) Email: privacy@brainycheeks.com Postal address: 5 South Charlotte Street, Edinburgh, EH2 4AN For any privacy-related queries, please contact our DPO first. We aim to respond to all legitimate inquiries within 5 business days.

Data We Collect

Information you provide to us:

  • Name and contact details
  • Company information and role
  • Partnership application details
  • Project requirements and specifications
  • Technical documentation
  • Business plans and strategies
  • Investment and equity-related information
  • Communication preferences

Information we automatically collect:

  • Device and browser information
  • IP address and location data
  • Website usage patterns
  • Technical analytics data
  • Cookies and tracking technologies

Cookie Policy

Essential Cookies

Required for core website functionality. These cannot be disabled and are used for:

  • Website security
  • Form submissions
  • User session management
  • Load balancing

Analytics Cookies

Help us understand website usage and improve our services:

  • Page view statistics
  • User journey analysis
  • Feature usage tracking
  • Performance monitoring

Marketing Cookies

Used only with explicit consent for:

  • Personalised content delivery
  • Campaign effectiveness tracking
  • Partnership opportunity targeting
  • Cross-site advertising

How We Use Your Data

Primary Purposes

  • Evaluating partnership opportunities
  • Providing technology consulting services
  • Managing equity partnerships
  • Processing partnership applications
  • Communicating about our services

Additional Uses

  • Improving our website and services
  • Analysing market trends
  • Protecting our legal interests
  • Meeting regulatory obligations
  • Preventing fraud and abuse

Data Security

We implement appropriate technical and organisational security measures including: • Encryption of sensitive data • Regular security assessments • Access controls and authentication • Employee training on data protection • Secure data center facilities • Incident response procedures • Regular backups and recovery testing We review and update these measures regularly to ensure continued effectiveness.

International Transfers

We store your data in secure data centers located within the UK and European Economic Area (EEA). When we transfer data outside these regions, we ensure appropriate safeguards: • Standard contractual clauses approved by the UK ICO • Adequacy decisions by relevant authorities • Technical security measures • Regular compliance audits • Data processing agreements We assess each transfer mechanism to ensure it provides adequate protection under UK GDPR.

Data Retention

We retain your personal data for: • Duration of partnership discussions plus 2 years • Active partnership period plus 7 years • Legal compliance periods • Legitimate business purposes Specific retention periods may vary based on: • Type of data • Legal requirements • Business needs • Technical constraints

Your Rights

Under UK data protection laws, you have the following rights: • Access your personal data • Correct inaccurate data • Request data erasure • Restrict processing • Data portability • Object to processing • Withdraw consent To exercise these rights, contact our Data Protection Officer. We'll respond within one month.

Legal Basis for Processing

We process your personal data under these legal bases: • Contract performance • Legal obligations • Legitimate interests • Consent (where specifically requested) For special category data, we rely on: • Explicit consent • Legal claims • Substantial public interest • Employment and social security law
Questions about your privacy?

If you have concerns about our data practices, please contact us first. You can also complain to the Information Commissioner's Office (ICO):

ICO Website